Asegurate Campaign: Partnership Aims to Educate Latinos about the Affordable Care Act

The “Asegúrate” Latino media partnership, known as “Get Covered,” is a partnership between The California Endowment, a private, health foundation; Covered California, the state’s health benefit marketplace; and the largest Spanish-language media outlets, including Univision, Telemundo, and La Opinion-impreMedia.

This innovative partnership aims to educate Latinos about the Affordable Care Act, and drive them to enroll in health coverage. Additionally, this partnership will strengthen grassroots community outreach efforts. As Obamacare continues to be implemented across the nation, this type of public-private collaboration will serve as a paradigm for other states as they resolve how to best educate and enroll the uninsured.

The campaign’s tagline, “tu bienestar al alcance”, or “your well-being within reach” in English, communicates the ways in which members of the target population can personally benefit from the health law. The tagline was chosen based on research indicating that prevention messaging resonates strongly within the Latino community.


Population of focus: Latinos in California

Links to resource:

Date: 2013

Organization: The California EndowmentCovered California, Univision, Telemundo, and La Opinion-impreMedia