Talk. They Hear You: Underage Drinking Prevention Campaign

The Substance Abuse and Mental Health Services Administration (SAMHSA) has launched “Talk. They Hear You,” a national campaign to provide parents, guardians, and communities with the information and resources they need to increase their awareness of the prevalence and risk of underage drinking and to address the issue of alcohol with youth. The campaign also features public service announcements in English and Spanish. The campaign aims to reduce underage drinking among youth ages 9 to 15.

The campaign adds to the current knowledge base about underage drinking prevention. SAMHSA conducted nationwide focus groups and interviews with parents and children and talked with many stakeholders to better understand the needs and attitudes of parents with children ages 9 to 15. This information has formed the foundation of the Campaign and provided a road map for its strategic direction.

Population of focus: Children and adolescents

Link to resource:

Date: 2013

Organization: Substance Abuse and Mental Health Services Administration