The “it’s ok” campaign aims to bring attention to and promote awareness of mental health issues in the Asian community. By leveraging the power of social media, the campaign hopes to foster greater dialogue about mental health issues, eliminate the stigma associated with it, and connect those seeking help with one another and with the many resources available to them in their communities across the country.
The campaign is centered around a Facebook page which will contain uplifting messages, powerful statistics on mental health, interesting articles and events, and links to resources including mental health providers, community groups and other organizations. There is also a separate online forum for anonymously sharing thoughts, feelings, or stories about mental health experiences.
Population of focus: Asian Americans
Links to resource:
- Online forum: http://www.itsokcampaign.org/
- On Facebook: https://www.facebook.com/itsokcampaign
Date: 2013
Organization: Corporate Asian American Employee Network (CAAEN) Leadership Training Program